Metsä Group
One Moose Head To Rule Them All
Client
Metsä Group
Photographer / Director
Kimmo Syväri
Our collaboration with Metsä Group initiated around the transformative 2012 rebranding, which consolidated diverse operations under the iconic Metsä brand.
Working closely with Hasan&Partners, the lead agency, we’ve co-crafted Metsä Group’s creative narratives. Central to our collaboration is the genuine ethos of the Metsä brand. It strives to present wood’s various forms – from forests to boards and tissues – in an engaging, distinctive, and respectful manner.
![](https://aariofficial.com/wp-content/uploads/2023/08/2015_10_14_ks_metsa_rauma_0393_2048px.jpg)
![](https://aariofficial.com/wp-content/uploads/2023/08/2017_08_24_ks_metsa_aanekoski_drone_0066.jpg)
![](https://aariofficial.com/wp-content/uploads/2023/08/2015_05_27_oh_metsa_board_0044_2048px.jpg)
Metsä Group’s position as a global leader in the forest industry is distinctively rooted in its ownership by Finnish forest owners. This intertwining of global influence and local roots forms the cornerstone of our collaboration.
![](https://aariofficial.com/wp-content/uploads/2023/06/IMG_6748.jpg)
![](https://aariofficial.com/wp-content/uploads/2023/08/IMG_5657.jpg)
![](https://aariofficial.com/wp-content/uploads/2023/06/IMG_5656.jpg)
We’ve woven narratives that echo Metsä Group’s
commitment to nature, craftsmanship, and sustainability.
![](https://aariofficial.com/wp-content/uploads/2023/06/Screen-Shot-2015-10-01-at-16.20.09_2048px.jpg)
![](https://aariofficial.com/wp-content/uploads/2023/06/Screen-Shot-2015-10-01-at-16.20.23_2048px.jpg)
![](https://aariofficial.com/wp-content/uploads/2023/06/Screen-Shot-2015-10-01-at-16.20.16_2048px.jpg)